When you are in charge of business affairs for a small church, it can always feel like you are struggling to maintain, let alone grow. However, to survive in the world today, your church must grow and expand, if only a little, every year. There are many ways that you can go about broadening your church's reach in the community and around the world. However, you may find yourself stumped for ideas. Get to know some of the steps that you can take to grow and broaden your church's reach. Then you can start utilizing some of these options as soon as possible.
Start Using Social Media Regularly
In today's world, online presence is nearly everything. Most young adults and children are always plugged in, so to speak. With the rise of smartphones, tablets, and even smartwatches, it is almost impossible to escape the influence of the internet and social media.
As such, for your church to become more influential and present in the lives of young people and older adults alike, having a social media presence is necessary. There are many popular social media platforms to choose from, including Facebook, Snapchat, Instagram, and Twitter, to name a few. Each has their advantages in communicating with the world.
When you start using social media, start small. Choose one or maybe two social media platforms to work with initially. Create your profiles and let church members know that you have these social media accounts. Invite your personal social media contacts to engage with your church accounts. You can even place ads on those social media sites to draw in more people.
Once you open the accounts, update them regularly. Add a post to Facebook or Twitter at least twice a week. If you have an Instagram or Snapchat, add pictures to your stories every few days. This will keep people engaged and eventually draw more people in.
Consider Webcasting Your Church Services
Another way to reach out to the masses is to enlist the help of webcast services. Webcasting means that you are broadcasting your event--in this case, church services--over the internet. Many people are interested in going to church but simply do not have time or the means to get there. Webcasting can help you reach those people in your community as well as others all around the globe.
Your church is already holding services one time or more every week. All you have to do to webcast is connect with a webcast service like Sirius Video Productions Inc. and set up a camera to broadcast. Post it to your church website or other church services platforms and/or stream it live onto your social media account. Your reach will immediately expand from the people who attended your church service to a potentially huge number of people online.
Now that you know a few of the ways that you can broaden your church's reach, you can begin taking steps to grow your church's influence as soon as possible.