As a property owner, real estate photography is among the most important tools at your disposal when marketing your property. Potential tenants will often make their decision to rent based on the photos they see of your property online. With that in mind, here are two real estate photography tips that every property owner should know about.
Capture the Whole Space
First impressions are everything when it comes to attracting potential tenants. And among the best ways to make a good impression is with high-quality real estate photos. But what makes for a good real estate photo? One important tip is to always try to capture the whole space.
That means taking wide shots that show off the entire room or area. Not only does this give potential tenants a better sense of the layout, but it also makes the space appear larger and more open.
In addition, capturing the whole space can be especially helpful when listing multiple units in the same building. Including photos of the common areas, such as the laundry room and gym, gives tenants a better idea of what the property has to offer.
So if you're looking to make your rental listings stand out, start by capturing the whole space.
Pro-tip: If you want to get really creative, you can even try using a drone to take aerial shots of your property. This way, you can give potential tenants a unique perspective of the property they won't find anywhere else.
Pay Attention to the Lighting
Good lighting is essential for real estate photography. Poorly lit photos can make even the most attractive property look unappealing.
When taking photos, avoid direct sunlight, as this can create harsh shadows. Instead, take advantage of natural light by taking photos during the daytime. If you need to use artificial lighting, make sure the light is diffused and not too harsh. You don't want your property to look like a hospital or a prison.
If you're taking photos indoors, make sure the room is well-lit by turning on all the lights. This way, you can avoid using the flash, which can often create unflattering photos. Also, pay attention to the shadows in your photos. Shadows can make a space look small and uninviting, so try to avoid them if possible.
By following these simple tips, you can ensure that your property looks its best in photos. This way, you can attract more tenants and fill your units more quickly.
Real estate photography is a critical tool if you're looking to market your property. And by following these simple tips, you can ensure that your photos are as effective as possible. If you're unable to take high-quality photos yourself, consider hiring an experienced real estate photographer. They will be able to help you capture your property in the best light possible.